Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.” “What’s the best way to build a brand for the long-term? In a word: culture.” – Tony Hsieh, Zappos
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
– Scott Bedbury – Nike, Starbucks
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou